MarGen prices around outcomes and the depth of engine deployed, not a long list of activities. The point of AI SEO is visibility and citations — being the brand AI answer engines identify, trust, and quote — so our packages are scoped to the authority you are building, not the number of articles published.
Every engagement is powered by the same framework: the Synaptic Authority Engine, our locked set of 13 pillars. What changes between tiers is how many pillars we work, how deeply, and across how many fronts. That is the honest, explainable answer to “what does more money buy?”
The Pricing Ladder
| Step | What it is | Investment |
|---|---|---|
| Free AI Visibility Audit | Your benchmark and dominant-gap diagnosis | Free |
| Ignition Sprint | A one-off engagement that proves the model and fixes one priority pillar | £1,950 (credited to your first retainer month) |
| Foundation | The 90-day on-ramp: get found, get cited, get moving | £1,950/month |
| Authority ⭐ | The anchor: own the answer in your category | £5,950/month |
| Dominance | Category ownership, everywhere AI looks | From £12,950/month |
Most brands start with the free audit, then enter at the tier their diagnosis calls for.
Compare the Retainers
| Foundation | Authority ⭐ | Dominance | |
|---|---|---|---|
| Monthly | £1,950 | £5,950 (£6,500 regulated/complex) | From £12,950 |
| Minimum term | 3 months | 6 months | 6–12 months |
| Best for | Brands with an entity or extractability gap | Brands that need off-site authority and category citation leadership | Brands ready to own multiple verticals, products or regions |
| Engine coverage | Identity + Extractability foundations (Pillars 1–3, 8, 9, 11) | All 13 pillars, in full | All 13 pillars, multi-front |
| Query universe | ~25 core queries, 5-platform tracking | ~75 commercial + informational, with competitor citation-share tracking | Full footprint across fronts |
| Digital PR / off-site authority | — | ✅ The defining lever | ✅ At scale |
| Compliance layer (FCA/SRA/CQC-aware) | — | ✅ | ✅ |
| Competitor displacement | — | Tracking | ✅ Active displacement |
| Delivery lead | Exec-delivered from SOPs | Named delivery lead + bi-weekly strategy calls | Dedicated pod + priority strategic access |
| Reporting | Monthly report + 30-min review | Quarterly business review tied to AI-sourced pipeline | Custom reporting + frequent monitoring with rapid-response alerting |
Foundation — The On-Ramp
£1,950/month · 3-month minimum. “Get found. Get cited. Get moving.”
Foundation is a deliberate, time-boxed 90-day foundations programme. It establishes the two things nothing else can compound without: a clear, machine-readable entity, and content AI can actually extract a clean answer from.
It is sold only to brands whose dominant gap is entity invisibility or non-extractable content — because those are the gaps Foundation can genuinely fix. If your dominant gap is off-site authority, we will tell you, and route you to Authority rather than sell you a package that structurally cannot solve your problem.
What you get each month: 5-platform tracking on ~25 core queries; 2–3 pillars worked (biased to entity and extractability); 1–2 citation-built content assets; foundational technical GEO (schema, entity consistency, structured data, crawler access); a monthly report and 30-minute review call; dashboard access.
The honest outcome: first new citations within 4–8 weeks; measurable citation-share movement on your core queries within 90 days. No promise of category leadership — that is Authority’s territory.
→ Read the full Foundation breakdown
Authority — The Anchor ⭐
£5,950/month (£6,500 for regulated sectors or multi-product complexity) · 6-month minimum. “Own the answer in your category.”
Authority runs the full 13-pillar Engine — not a rotating subset. The step up from Foundation funds the lever that separates real GEO from rebranded SEO: digital PR and off-site authority building, earning mentions on the exact source domains AI already cites for your queries.
Everything in Foundation, plus: the full 13-pillar Engine; an expanded query universe (~75 commercial and informational) with competitor citation-share tracking; digital PR and off-site authority; higher content volume plus a quarterly flagship citation-magnet asset; a regulated-sector compliance layer (FCA/SRA/CQC-aware citation building — the genuine moat); a named delivery lead with bi-weekly strategy calls; and a quarterly business review tied to AI-sourced pipeline.
The honest outcome: measurable citation-share growth on your priority commercial queries within 90 days, with a clear, evidenced path to category citation leadership.
→ Read the full Authority breakdown
Dominance — Category Ownership
From £12,950/month · 6–12 month engagement · bespoke. “Become the default. Everywhere AI looks.”
Dominance removes Authority’s single-front ceiling. It runs the Engine across multiple verticals, products or regions simultaneously, with a dedicated delivery pod and an active competitor-displacement workstream.
Everything in Authority, plus: multi-front Engine; a dedicated delivery pod; frequent monitoring with rapid-response alerting; done-with-you in-house team enablement; a dedicated competitor-displacement workstream; priority strategic access; and custom reporting with executive business reviews.
The honest outcome: sustained, defensible citation share across your full footprint, with active displacement of named competitors over the engagement.
→ Read the full Dominance breakdown
The Synaptic Authority Engine
AI cites a brand when it can (1) identify it, (2) verify it, (3) extract a clean answer from it, and (4) find it where it looks. Our 13 pillars are organised into four authority domains that follow exactly that logic.
Domain 1 — Identity (can AI confidently identify you?)
- Entity Definition — a clear, distinct, machine-readable entity (Organisation schema, canonical naming, an on-site entity hub).
- Knowledge Graph Presence — representation in Wikidata, the Google Knowledge Panel, and consistent
sameAsconnections. - Identity Consistency — name, descriptors and key facts consistent everywhere the brand appears.
Domain 2 — Credibility (can AI verify and trust you?) 4. Third-Party Authority — independent, credible sources cite the brand (digital PR, earned mentions, data-led PR). 5. Source Presence — presence on the specific source domains AI already cites for your queries. 6. Review & Reputation Signals — third-party reviews and reputation markers AI reads as trust. 7. Authority Relationships — co-occurrence and partnerships with already-trusted entities.
Domain 3 — Extractability (can AI lift a clean answer from you?) 8. Answer Structure — claim-first writing, direct answers, clean Q&A/FAQ structure. 9. Structured Data & Schema — FAQ, Article, HowTo, Product, Organisation, Speakable. 10. Citation-Magnet Content — assets engineered to be the quotable answer (original data, frameworks, sourced statistics). 11. Technical Accessibility — crawler access, clean rendering, structure and speed.
Domain 4 — Dominance (do you win, defend, and own the answer?) 12. Comparison & Consideration Presence — winning the high-intent “best X” / alternative / comparison queries. 13. Competitive Citation Share & Defence — measuring share vs competitors, displacing rivals, defending won positions.
What each tier works
| Domain | Pillars | Foundation | Authority | Dominance |
|---|---|---|---|---|
| Identity | 1, 2, 3 | ✅ Core | ✅ Full | ✅ Multi-front |
| Credibility | 4, 5, 6, 7 | — | ✅ Full | ✅ At scale |
| Extractability | 8, 9, 10, 11 | ✅ 8/9/11 | ✅ Full (incl. 10) | ✅ Multi-front |
| Dominance | 12, 13 | — | ✅ 12 + 13 tracking | ✅ 13 active displacement |
Foundation = Identity + Extractability foundations. Authority = all 13. Dominance = all 13, multi-front, with active competitive displacement.
Start With a Free Audit
The fastest way to a realistic number for your situation is the free AI Visibility Audit. Within 48 hours you get a snapshot of your AI visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude for 5 commercial queries, your citation share against up to 3 named competitors, and the single biggest reason you are invisible — plus a 15-minute walkthrough call. No commitment, no obligation.
The Ignition Sprint (£1,950, credited forward)
Prefer to prove it before committing to a retainer? The one-off Ignition Sprint is a 2–3 week engagement that includes a full diagnostic (15 commercial queries × 5 platforms, full competitor citation-share analysis, the source-domain map, and a RAG-scored 13-pillar gap analysis), one priority fix executed end to end, a 90-day roadmap, and a 30-day proof re-test showing before/after citation movement.
The best part: the £1,950 fee is credited in full against your first month if you start any retainer within 30 days — so proving the model costs you nothing if you continue.
Frequently Asked Questions
How much do MarGen’s AI SEO packages cost?
MarGen runs three retainer tiers: Foundation at £1,950/month (3-month minimum), Authority at £5,950/month (£6,500 for regulated or multi-product complexity, 6-month minimum), and Dominance from £12,950/month (bespoke, 6–12 month engagement). The ladder starts with a free AI Visibility Audit and an optional one-off £1,950 Ignition Sprint, whose fee is credited in full against your first retainer month if you continue within 30 days.
Which package is right for my business?
It is decided by diagnosis, not budget. Foundation suits brands whose dominant gap is entity invisibility or non-extractable content. Authority suits brands that also need off-site authority, digital PR and competitor citation-share tracking. Dominance suits brands ready to own multiple verticals, products or regions. The free audit tells you which gap is dominant.
Why is Authority more expensive than Foundation?
Authority runs all 13 pillars in full and funds the lever Foundation cannot include: digital PR and off-site authority building, plus an expanded query universe, competitor citation-share tracking, a regulated-sector compliance layer, and a named delivery lead. Foundation is a deliberate 90-day on-ramp; Authority is the programme that wins the category.
Do you guarantee rankings or AI citations?
No — and be wary of anyone who does. We promise the work, the measurement, and the trajectory: measurable citation-share growth with a clear, evidenced path to leadership. We do not guarantee a competitive end-state that depends on factors outside our control.
Is there a minimum term?
Foundation has a 3-month minimum, Authority a 6-month minimum, and Dominance is a 6–12 month engagement. Every engagement starts with a free audit.
What is the Synaptic Authority Engine?
MarGen’s framework of 13 pillars across four domains — Identity, Credibility, Extractability and Dominance. Foundation works the Identity and Extractability foundations; Authority runs all 13; Dominance runs all 13 multi-front with active competitive displacement.