MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Entity Authority vs Entity Manipulation: How to Tell What You Are Buying
Entity authority is earned. Entity manipulation is manufactured. Both promise the same outcome, both produce numbers that look similar in a report, and one of …
GEO (Generative Engine Optimisation)
GEO for Logistics and Supply Chain
Ask an assistant for a UK freight forwarder and it will name the same three or four global carriers every time. Ask it for a forwarder who handles …
GEO (Generative Engine Optimisation)
GEO for Manufacturers and Engineering Firms
A design engineer specifying a component now asks an assistant who makes it before they open a search engine. If your specifications live in a PDF, you are not …
GEO (Generative Engine Optimisation)
GEO for Universities and Higher Education
Applicants are building their shortlist by asking an AI assistant, and most university course pages cannot be read by one. By the time somebody arrives on your …
GEO (Generative Engine Optimisation)
GEO for Insurance Brokers and Insurers
When someone asks an AI assistant for an insurance broker who handles their specific risk, a small number of firms get named. If you are not one of them, the …
GEO (Generative Engine Optimisation)
Keep Your AI Citations Through a Site Migration
You have a launch date. On that date you can lose every AI citation your business has, and not find out for three months. Redirects protect your rankings. They …
GEO (Generative Engine Optimisation)
Enterprise GEO Agency for UK Brands
Enterprise GEO is generative engine optimisation run across a portfolio rather than a single site. Multiple brands, multiple regions, multiple product lines, …
GEO (Generative Engine Optimisation)
White Label GEO for UK Agencies
White label GEO is generative engine optimisation delivered by a specialist and presented under your agency’s brand. You keep the client, the contract and …
GEO (Generative Engine Optimisation)
AEO Agency UK | Answer Engine Optimisation That Gets You Cited
What Is an AEO Agency? An AEO agency does answer engine optimisation: it structures your expertise so machines lift it straight into the answer, instead of …
SEO
Intent SEO - How To Attract Buy-Now Traffic
How to build sites and homepages that rank for people ready to purchase, get recommended by AI, and need far less content and link building than blog SEO.
The …
GEO (Generative Engine Optimisation)
Why We Built SaaS-SEO: An Agency Shipping Its Own Software
MarGen has shipped its first software product. SaaS-SEO is a curated directory of vetted backlink opportunities for SaaS companies: £49/month, one plan, 7-day …
GEO (Generative Engine Optimisation)
MarGen Ranked the UK's #1 AI SEO Agency for 2026
MarGen has been ranked the UK’s #1 AI SEO agency for 2026 in Digital Agency Leaders’ review of the best AI SEO agencies in the UK. Out of fifteen …