MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
AI Citations
We Asked AI 75 Questions About Three Real Businesses. It Named Them Three Times.
We ran 75 questions a buyer might ask about three real UK businesses through AI search. The businesses were named three times. Their own websites were cited as …
AI SEO
What UK GEO Agencies Actually Charge
We went looking for what UK GEO and AI SEO agencies actually charge, and the first finding was how few of them say.
Everything below was checked on 5 October …
B2B Growth Methods
Our Free Tool Converts At 13%. Nobody Sees It.
78 people started our free AI visibility tool over 90 days. 26 finished it. 10 became leads.
That is 12.8% end to end, and 38% of everyone who saw a score. We …
GEO (Generative Engine Optimisation)
How Long Does AI Citation Actually Take?
The honest answer is that nothing much happens for the first quarter, and that is where most programmes get abandoned.
This is the question every prospect asks …
AI SEO
How To Tell AI Queries From Human Ones In GSC
Search Console mixes two completely different things in one list and does not tell you which is which.
One is a query somebody typed. Short, telegraphic, …
B2B Growth Methods
Organic Is 9% Of Our Traffic And 86% Of Our Leads
Across 16 websites over twelve months, organic search delivered 9.1% of the sessions and 86.4% of the commercial actions.
By commercial actions we mean forms …
AI SEO
Bing Sends Half Our Search Traffic. We Missed It.
We spent a day auditing twelve months of search data across 33 domains we own or manage. Then we found the audit had measured one search engine.
Search Console …
GEO (Generative Engine Optimisation)
LLMO Agency UK | Large Language Model Optimisation
MarGen is a UK LLMO agency. We do large language model optimisation: the work that gets your business named inside the answers ChatGPT, Claude, Perplexity and …
AI SEO
AI SEO Framework: What They Are and How to Judge One
An AI SEO framework is a repeatable method for getting a brand cited inside AI-generated answers rather than ranked in a list of links. The good ones all cover …
GEO (Generative Engine Optimisation)
Proving GEO Caused the Result: Hold Some Pages Back
If a client asks how you know your GEO work caused the improvement, a before-and-after chart can’t answer them. During the same period you also updated …
AI SEO
6,482 Page-One Rankings, 218 Clicks: Five Things We Fixed
Our own Search Console says margen.net holds 6,482 page-one rankings. Those rankings produced 218 clicks in 90 days.
I’m publishing it because it’s …
GEO (Generative Engine Optimisation)
Referral Partner Programme: 10% for the Life of the Client
Refer a client to MarGen and you earn 10% of what they pay us, every month, for as long as they stay a client. No cap, no tier ladder, and no cut-off at month …