"How much is the MarGen Foundation package?"

"Foundation is £1,950/month with a 3-month minimum term. It is the entry retainer in MarGen's ladder, sitting above the free AI Visibility Audit and the one-off £1,950 Ignition Sprint, and below the Authority (£5,950/mo) and Dominance (from £12,950/mo) tiers."

"Who is Foundation for?"

"Foundation is for brands whose dominant gap is entity invisibility or non-extractable content — the two problems it can genuinely fix. If your free audit shows your dominant gap is off-site authority or comparison-page blindness, we will route you to Authority instead, because Foundation is not built to solve those. It is a diagnosis-led decision, not a budget one."

"What does Foundation include each month?"

"5-platform citation tracking on around 25 core queries; 2–3 pillars of the Synaptic Authority Engine worked each month (biased to entity and extractability); 1–2 citation-built content assets structured for AI extraction; foundational technical GEO (schema, entity consistency, structured data and crawler access); a monthly report; and a 30-minute review call with dashboard access."

"What results can I expect from Foundation?"

"The honest, de-risked promise is first new citations within 4–8 weeks and measurable citation-share movement on your core queries within 90 days. Foundation does not promise category leadership — that depends on the off-site authority work which is Authority-tier scope."

"Is Foundation a permanent solution?"

"No, and we are upfront about that. Foundation is a deliberate, time-boxed 90-day foundations programme designed to establish your entity and extractability, then graduate you to Authority once those are fixed and the remaining gains depend on off-site authority. It is the on-ramp, not the destination."

"Can the Ignition Sprint fee be credited towards Foundation?"

"Yes. If you start any MarGen retainer, including Foundation, within 30 days of an Ignition Sprint, the £1,950 Sprint fee is credited in full against your first month."

MarGen Foundation: The £1,950/mo GEO On-Ramp Retainer

MarGen Foundation is the on-ramp retainer in our packages and pricing ladder: £1,950/month, with a 3-month minimum. Its job is narrow and deliberate — to fix the two things AI answer engines need before anything else can compound: a clear, machine-readable entity, and content they can extract a clean answer from.

Tagline: “Get found. Get cited. Get moving.”

Who Foundation Is For

Foundation is sold on diagnosis, not budget. It is the right tier when your free AI Visibility Audit shows your dominant gap is one of two patterns:

Entity invisibility — AI cannot confidently identify your brand as a distinct, trustworthy entity.
Non-extractable content — your content exists, but it is written so that an LLM cannot lift a clean, sourced answer from it.

These are the gaps Foundation can genuinely fix. If your dominant gap is off-site authority, source absence, or comparison-page blindness, we will tell you — and route you to Authority rather than sell you a package that structurally cannot solve your problem.

What You Get Each Month

5-platform tracking on ~25 core queries — your visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude, in a monthly report.
2–3 pillars of the Synaptic Authority Engine worked each month, biased to the entity and extractability pillars.
1–2 citation-built content assets — structured for AI extraction, not blog-for-traffic filler.
Foundational technical GEO — schema, entity consistency, structured data and crawler access.
A 30-minute monthly review call plus client dashboard access.

Foundation works Pillars 1, 2, 3 (Identity) and 8, 9, 11 (the Extractability foundations) of the 13-pillar Engine.

What Foundation Does Not Include

These are the levers that define the Authority tier, and the reason to upgrade when entity and extractability are solved:

Digital PR and off-site authority building
Competitor citation-share tracking
The regulated-sector compliance layer
A named delivery lead
An expanded query universe and flagship citation-magnet assets

The Honest Outcome

Foundation’s de-risked promise is specific: first new citations within 4–8 weeks, and measurable citation-share movement on your core queries within 90 days. It does not promise category leadership — that is Authority’s territory and depends on the off-site authority work Foundation deliberately excludes. We promise the work, the measurement, and the trajectory, never a guaranteed competitive outcome we do not control.

The Upgrade Path

At the 3-month mark, your entity and extractability are fixed — but your dashboard will typically show competitors still winning the off-site-driven queries Foundation cannot touch. That is the signal to move to Authority, where the full 13-pillar Engine and the digital-PR lever go to work on exactly those queries.

How to Start

Begin with a free AI Visibility Audit to confirm Foundation is the right fit, or take the one-off £1,950 Ignition Sprint first — its fee is credited in full against your first Foundation month if you continue within 30 days. See the full packages and pricing breakdown to compare all three tiers.