One question per page, answered directly in the first 60 words. If you would rather scan all 40 at once, the GEO FAQ hub carries every question with a short answer and a link through.
- Can you A/B test GEO?
Not in the conventional sense, because you cannot hold a model constant or split its traffic. What you can do is run before-and-after measurement on a … - Do AI models use the same signals as Google?
There is substantial overlap and a meaningful divergence. Both reward relevance, authority and technical accessibility. AI systems weight factual … - Do I need to be on Wikipedia?
It helps and it is not required. Wikipedia is heavily weighted in how models resolve entities, so an article is a genuine advantage. But most … - Do you guarantee results?
No, and you should be wary of anyone who does. Nobody controls what an AI model outputs, so a guaranteed citation is a promise about something outside … - Does my existing content help?
Usually yes, and more than people expect. Most firms already hold genuine expertise that simply is not structured for extraction. Restructuring … - Does social media affect GEO?
Indirectly. Social posts are rarely cited as sources themselves, but they contribute to entity recognition, they help content reach people who do cite … - Does video content help GEO?
Indirectly, and mostly through its text. Most systems generating answers do not watch video, they read transcripts, descriptions and surrounding page … - How does GEO compare to PPC spend?
They behave differently rather than competing directly. PPC is rented visibility that stops the day spend stops. GEO builds an asset that keeps … - How often do I need to publish?
Consistency matters more than volume. One genuinely good, well-structured piece a week outperforms sporadic bursts, and a sustainable cadence you can … - Is GEO just a buzzword?
The name is new and the underlying work is roughly eighty per cent shared with good SEO. What is genuinely new is the surface: being named inside a … - Is GEO only relevant for B2B?
No. B2B is further ahead, with well over half of B2B buyers now using AI before contacting a vendor, but consumer AI search is growing quickly and … - What about podcasts?
The same logic as video, with one important addition. The audio itself is not cited; transcripts and show notes are what carry the value. But podcast … - What is a good AI citation rate?
It depends on your sector and how contested it is. In most professional services, being cited in 20 to 30 per cent of relevant queries is strong … - What is entity authority?
Entity authority is how strongly an AI system associates your business with a specific topic. It has two parts: whether a model can identify you at … - What is Retrieval-Augmented Generation?
Retrieval-Augmented Generation is the process an AI system uses to fetch relevant sources before writing an answer, rather than answering from memory … - Who needs GEO?
Any business whose buyers use AI tools to research providers before making contact. In 2026 that covers most B2B firms, professional services, … - Why doesn't my business show up in ChatGPT?
Usually one of three things: OpenAI cannot crawl you, your pages have no cleanly liftable answer, or nothing independent corroborates that you exist. … - Why doesn't my business show up in Claude?
Claude is noticeably more cautious about naming specific businesses than the other assistants, particularly in regulated categories. Absence is often … - Why doesn't my business show up in Copilot?
Copilot is grounded in the Bing index, so the usual cause is simple and unglamorous: weak or absent Bing visibility. Most UK firms have optimised for … - Why doesn't my business show up in Gemini?
Gemini grounds its answers in Google Search, so weak Google visibility usually explains weak Gemini visibility. Unlike AI Overviews, Gemini genuinely … - Why doesn't my business show up in Google AI Overviews?
AI Overviews draw mostly from pages that already rank well in Google, so if you are not on page one for the underlying query you are rarely in the … - Why doesn't my business show up in Perplexity?
Perplexity cites more openly than any major assistant, which makes absence easy to diagnose. Usually it is one of three things: PerplexityBot cannot …