How AI-ready is your brand?
AI search engines now answer the questions your buyers used to type into Google, and they recommend a short list of named brands instead of ten blue links. If your site is not crawlable, structured and trusted in the ways those engines expect, you stay invisible however well you rank in classic search.
Enter your website above. We analyse the public signals that decide whether AI engines can find, understand and cite you, then return a score out of 100 with your biggest gaps.
How to read your score
The scorer uses three bands.
| Score | Band | What it means |
|---|---|---|
| 0 to 40 | Invisible | The signals AI engines rely on are largely absent. This is where most sites that have never done the work land, including sites that rank perfectly well in classic search. |
| 41 to 70 | Emerging | The foundations exist. What is usually missing is the extractable layer: answer-first structure, FAQ markup, and the entity links that connect your brand to its authoritative profiles. |
| 71 to 100 | Authority | The site is technically ready. The remaining work is off-site corroboration rather than on-site structure, which is a slower and more valuable problem to have. |
A low score is useful precisely because it is fixable. Most of what it measures is work you can do yourself in a fortnight, and none of it depends on your domain authority.
The nine signals, and what to do about each
The score comes from nine objective checks. They are weighted, because they are not equally important. Here they are in weight order, heaviest first.
Organization schema weight 10
The heaviest single signal. Organization or LocalBusiness schema is the machine-readable record of who you are: your name, your URL, your logo, your contact details. Without it an engine has no entity to attach trust to, so everything else has less to hang on.
Fix: add Organization schema to every page, not just the homepage, with a stable @id.
Schema.org structured data weight 9
Beyond the Organization block, whether your pages carry any structured data at all. Article on
posts, Service on service pages, Product where relevant.
Fix: work by page type rather than page by page. The question is whether every page of a type carries the right schema, not whether a given page has some.
HTTPS weight 8
A basic trust and crawlability requirement. Anything without it is filtered early.
Fix: if this one is failing, do it before reading further.
FAQ schema weight 6
The most directly citable structured format there is. A question with a self-contained answer is the shape an assistant can lift whole.
Fix: add FAQPage markup, and mirror every question verbatim in the visible body. Markup that
does not match the page is worse than none.
Answer-first structure weight 6
Whether your pages open with the answer or with a warm-up. An engine extracting a quotable line from a page that opens with “In today’s fast-moving landscape” has nothing to take.
Fix: put the direct answer in the first sentence under each heading. It helps readers too.
llms.txt weight 6
A plain-text file at your root that tells AI crawlers which of your content matters. It is a young convention and not universally read yet, which is exactly why it is cheap to be early on.
Fix: our free llms.txt generator builds one from your sitemap.
AI crawlers in robots.txt weight 6
Whether your robots.txt explicitly addresses GPTBot, ClaudeBot and PerplexityBot. Silence is not
the same as permission, and a blanket rule written years ago may be blocking them.
Fix: name them explicitly, allow or disallow deliberately. See robots.txt and AI crawlers for the full list.
sameAs entity links weight 5
The links that connect your site to your authoritative profiles: Companies House, LinkedIn, your directory listings, your review platforms. This is how an engine corroborates that you are a real organisation rather than a website.
Fix: add sameAs to your Organization schema, and make sure the details match on the other end.
Contradictions between sources suppress confidence more than absence does.
Page weight weight 4
Heavy pages slow crawling and extraction. The lightest weighting here on purpose: it matters, and it is almost never the reason a brand is not being cited.
What the score does not measure
Being straight about the limits, because a readiness score that oversells itself is worse than none.
It does not test whether you are actually cited. Every signal above is on your own site. None of them tell you what ChatGPT says when somebody asks about your category. That needs the queries run.
It does not measure off-site authority. The third-party corroboration that decides most citation outcomes is invisible to an on-site scan.
It is a snapshot. It reads your site as it is today, and schema breaks silently during redesigns. Re-run it after any structural change.
A perfect score is not a guarantee. It means the engines can crawl, understand and trust you. Those are prerequisites, not causes.
From score to citations
The score tells you whether your site is ready. The next question is whether you are actually being cited, and that needs your real queries run across the real platforms.
That is what the full AI Visibility Audit does: your priority queries through ChatGPT, Perplexity, Google AI Overviews and Claude, your citation share benchmarked against named competitors, and a prioritised roadmap. Pricing for the deeper engagement is published in full rather than quoted case by case, and the method behind it is the Synaptic Authority Engine.
If you would rather talk it through first, get in touch.
Common questions
What is an AI Visibility Score?
It is a directional measure of how ready your website is to be found, understood and cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews and Claude. MarGen’s free score analyses public signals on your site, covering crawlability, structured data, entity and trust signals, and technical foundations, then returns a score out of 100 with your biggest gaps. It is an instant readiness check rather than a full citation audit.
Is the AI Visibility Score really free?
Yes. The instant score is free and returns in under a minute. We email you a short breakdown and we do not make sales calls unless you ask. The free score is a readiness check based on public signals. Our full AI Visibility Audit goes further by testing your actual citations across the major AI platforms against your named competitors.
What does the AI Visibility Score actually measure?
Nine public signals grouped into four areas. Crawlability covers whether AI crawlers are addressed in robots.txt and whether an llms.txt file exists. Structure covers Schema.org markup, FAQ schema and whether pages open answer-first. Entity and Trust covers Organization schema and sameAs links to your authoritative profiles. Foundations covers HTTPS and page weight. Every one is objective and checkable by anyone, which is why the score can be returned instantly.
What is a good AI Visibility Score?
The scorer uses three bands. Below 41 is Invisible, where the basic signals AI engines rely on are largely missing. 41 to 70 is Emerging, where the foundations exist but the extractable, citable layer does not. 71 and above is Authority, where the site is technically ready and the remaining work is off-site corroboration rather than on-site structure. Most sites that have never done this work land in Invisible or low Emerging.
Which single signal is weighted heaviest?
Organization schema, at weight 10, followed by general Schema.org markup at 9 and HTTPS at 8. Organization schema carries the most because it is the machine-readable record of who you are. Without it an engine has no entity to attach trust to, so every other signal has less to hang on.
How is the score different from a full AI visibility audit?
The score is an instant automated check of signals visible on your own website. A full AI Visibility Audit is human-led and tests whether you are actually being cited, running your priority queries through ChatGPT, Perplexity, Google AI Overviews and Claude, benchmarking your citation share against named competitors, and producing a prioritised roadmap. The score tells you whether you are ready. The audit tells you where you stand.
Will a good score guarantee AI citations?
No. A strong readiness score means AI engines can crawl, understand and trust your site, which are the prerequisites for being cited rather than the cause of it. A low score almost always explains why a brand is invisible in AI answers. Closing the gaps, then building genuine third-party corroboration, is what earns the citation.
How often should I re-run the score?
After any structural change to the site, and quarterly otherwise. Schema breaks silently during redesigns and migrations, robots.txt gets rewritten by developers who were not told AI crawlers mattered, and an llms.txt file can go stale without anyone noticing. Re-running takes a minute and catches all three.