What this generates, and what it does not

The generator above produces the three structured data types that matter most for AI citation, as one clean graph:

Organization with sameAs. This is the foundation. It states that your business exists, what it is called, and which profiles across the web refer to the same organisation. Where a model cannot resolve an entity confidently, it tends not to name it, so this block does more work than its size suggests.

Service entries, each attached to your organisation as provider. This connects what you do to who you are, rather than leaving the two as unrelated facts.

FAQPage, if you supply questions. This is the most commonly abused type on the web, which is why the form warns about it twice.

The rule that matters more than the markup

Schema must match what is visibly on the page. An FAQPage block listing questions that do not appear in the body is not clever, it is a fabrication a crawler can detect, and it is a Google manual action rather than a shortcut.

The same applies to sameAs. A profile URL that 404s, or that belongs to a different company with a similar name, teaches a model a false association. That is worse than having no sameAs at all, because you have actively supplied wrong information rather than merely omitted right information.

If you take one thing from this page rather than the tool: only mark up what is true and present.

What to fix first, if you are starting from nothing

  1. Organisation schema on the home page, with accurate sameAs links to profiles that exist.
  2. Consistency. The name and description in your markup should match your website, your LinkedIn, your Companies House filing and every directory that carries you. Inconsistency here undoes the markup.
  3. Service blocks on the pages that describe those services, not bundled onto the home page.
  4. FAQ blocks only where the questions genuinely appear on the page.
  5. Validate before you publish, using Google’s Rich Results Test or Schema.org’s validator. A JSON-LD block with a trailing comma fails silently: the page renders, the markup does not exist, and nothing tells you.

The limits of any automated generator

This one will produce valid markup from whatever you type. It cannot verify that your FAQ answers appear on the page, that the profiles you listed are yours, or that you picked the right entity type. Those are judgement calls and they are where schema work actually goes wrong.

It also cannot do the part that decides whether you get cited. Structured data removes a blocker. It does not build the third-party corroboration that makes a model confident enough to name you, and it cannot make an unextractable page extractable. If you mark up a page whose answer is buried under four paragraphs of preamble, you have a well-described page that still will not be quoted.

The schema standard we hold ourselves to covers the full picture, and what is entity authority explains the part schema alone cannot deliver.

Schema Generator: Common Questions

What does this schema generator produce?

A single JSON-LD graph containing your Organization (or LocalBusiness or ProfessionalService) with sameAs profile links, any Service entries you add, and an FAQPage if you supply questions and answers. It is the structured data that tells search engines and AI systems what your business is, what it offers and what it has answered.

Is my data sent anywhere?

No. The generator runs entirely in your browser using JavaScript. Nothing you type is transmitted to MarGen, stored, or logged. You can disconnect from the internet after the page loads and it will still work. There is no sign-up and no email required.

Where do I put the code it gives me?

In the head of the page it describes. Put the organisation block on your home page, one per site. Put Service blocks on the pages that describe those services, and the FAQ block on the page that visibly carries those questions and answers. Do not paste the whole graph onto every page.

Will schema alone get me cited by AI?

No, and that is worth being plain about. Schema makes your content machine-readable, which removes a blocker. It does not create the authority that makes a model choose to name you. Structured data plus content nothing can extract an answer from, or an entity nothing corroborates, will not produce citations on its own.

What are the limits of an automated generator?

It cannot check that your FAQ answers actually appear on the page, cannot verify that the profile URLs you enter are real or belong to you, and cannot tell whether the entity type you chose is the right one. It produces valid markup from what you type. Whether what you typed is accurate is on you.

Get the version a person does

The generator handles the markup. It cannot tell you whether your entity is resolvable, whether your content is extractable, or which competitors are being cited instead of you.

Run the free AI Visibility Score for the automated version of that, or get in touch for the manual one.