Verdict: Found is one of the UK’s strongest enterprise GEO agencies. For regulated B2B businesses — particularly those in financial services, legal, healthcare, or construction outside the enterprise bracket — MarGen delivers deeper sector editorial depth at a more accessible price point, with month-to-month terms.
Head-to-head comparison
| MarGen | Found Agency | |
|---|---|---|
| Founded | 2024 | 2005 |
| Location | London | Hatton Garden, London |
| Scale | Specialist boutique | Mid-size agency |
| Primary sectors | Regulated UK B2B | Hospitality, travel, B2B, retail |
| Financial services GEO | ★★★★★ | ★★☆☆☆ |
| Legal sector GEO | ★★★★★ | ★☆☆☆☆ |
| Healthcare GEO | ★★★★★ | ★★☆☆☆ |
| Construction GEO | ★★★★★ | ★☆☆☆☆ |
| Hospitality / Retail GEO | ★☆☆☆☆ | ★★★★★ |
| Proprietary platform | Synaptic Authority | Luminr + Everysearch™ |
| Platform investment | Methodology | £1M+ technology |
| Starting price | £2,500/month | ~£5,000/month |
| Contract terms | Month-to-month | Annual typical |
| Notable clients | Regulated B2B | Puma, The Hoxton, ManyPets |
Where Found is stronger
Proprietary technology. Found’s £1 million investment in the Luminr visibility platform is the most significant technology commitment from any UK GEO agency. Real-time AI search monitoring across multiple platforms at enterprise scale is genuinely differentiated.
Track record and scale. Founded in 2005, Found has nearly two decades of digital marketing history and a client list that validates their quality at enterprise level. BBC Radio 5 Live and Radio 4 coverage indicates strong earned media reputation.
Enterprise programme breadth. For large brands needing GEO integrated with international SEO, performance media, and brand strategy, Found’s breadth of capability is hard to match.
Where MarGen is stronger
Regulated sector depth. Found’s published sector expertise is in hospitality, travel, retail, and consumer brands. Their financial services and legal content capabilities are not demonstrated at the depth that FCA-regulated or SRA-regulated businesses require.
Price and flexibility. At £5,000+/month with annual contracts, Found is inaccessible to most UK SMEs and mid-market regulated businesses. MarGen’s month-to-month programmes from £2,500/month reflect the reality that most regulated B2B businesses are not enterprise brands with £60K+ annual agency budgets.
Focus on the buyer. A GEO programme for a law firm or IFA does not need enterprise-scale platform tooling. It needs precision content authority in a specific regulatory context, tracked for AI citation performance. That is what MarGen is built to deliver.
Best for guide
| Your situation | Better choice |
|---|---|
| Enterprise brand (£5,000+/month budget) | Found Agency |
| Hospitality, travel, or retail brand | Found Agency |
| Regulated UK B2B (FS, legal, healthcare, construction) | MarGen |
| SME or mid-market B2B (£2,500–£5,000/month) | MarGen |
| Needs month-to-month flexibility | MarGen |
| Needs multi-channel enterprise integration | Found Agency |
See MarGen’s regulated B2B GEO approach → | Request an audit →