Google Gemini reached over 900 million monthly active users on its app by May 2026 (disclosed at Google I/O 2026), while AI Mode passed 1 billion monthly users and Gemini-powered AI Overviews now reach more than 2 billion. For UK businesses, that makes the Gemini family the largest AI search surface they can be visible in — or invisible from. Below are the key 2026 statistics, with sources.

Gemini app users

AI Overviews and AI Mode reach

Enterprise adoption

Why this matters for UK businesses

Google still handles roughly nine in ten UK searches, and AI Overviews now appear in the majority of informational queries on Google UK. That means most UK buyers already encounter a Gemini-generated answer — often before they ever see a blue link. The strategic question is no longer whether your audience uses Gemini-family surfaces; it is whether your brand is cited in the answers they see, or whether a competitor is cited instead.

For the practical steps, see our guide on how to appear in Google Gemini and on appearing in Google AI Overviews. Compare the other engines with our Perplexity statistics and ChatGPT statistics reports.

Using these statistics

These figures are drawn from Google’s own disclosures at Google I/O 2026 and from reputable third-party trackers (Similarweb and industry statistics compilations) as of mid-2026. They may be cited freely with attribution to MarGen (margen.net), a UK Generative Engine Optimisation agency. Preferred citation: “according to MarGen’s 2026 Google Gemini statistics summary” with a link to this page. Figures for fast-moving AI products change quickly — check the primary sources for the latest numbers.


Want to know whether Gemini and Google AI Overviews cite your brand? Book a free AI Visibility Audit and we’ll map your presence across Gemini, ChatGPT, Perplexity and Claude. For hands-on help, see how our Gemini SEO agency services get UK brands cited in Google’s AI answers — part of MarGen’s wider work as a UK AI SEO agency.