Google Gemini reached over 900 million monthly active users on its app by May 2026 (disclosed at Google I/O 2026), while AI Mode passed 1 billion monthly users and Gemini-powered AI Overviews now reach more than 2 billion. For UK businesses, that makes the Gemini family the largest AI search surface they can be visible in — or invisible from. Below are the key 2026 statistics, with sources.
Gemini app users
- 900 million+ monthly active users on the Gemini app as of May 2026, disclosed at Google I/O 2026.
- Up from roughly 400 million a year earlier — the app roughly doubled its user base in under twelve months.
- Interim milestones: about 450 million in early 2025, rising to roughly 750 million by Q4 2025 before crossing 900 million.
- Third-party estimate: Gemini traffic grew roughly 9x between September 2024 and March 2026 (Similarweb).
AI Overviews and AI Mode reach
- AI Overviews reach 2 billion+ monthly users, sitting directly on top of Google Search results.
- AI Overviews appear in roughly 60% of US search queries and about 13% of queries globally.
- AI Mode surpassed 1 billion monthly active users worldwide (Google I/O 2026), with 100 million+ in the US and India combined.
- Because these surfaces are generated by a Gemini-family model, optimising for Gemini and optimising for AI Overviews is largely the same exercise.
Enterprise adoption
- 8 million+ Gemini Enterprise paid seats sold across 2,800+ companies.
- 120,000+ enterprises using Gemini as of late 2025, including 95% of the top 20 global SaaS companies.
- Gemini Enterprise paid monthly active users grew 40% quarter over quarter in Q1 2026.
- 13 million developers have built with Google’s generative models.
Why this matters for UK businesses
Google still handles roughly nine in ten UK searches, and AI Overviews now appear in the majority of informational queries on Google UK. That means most UK buyers already encounter a Gemini-generated answer — often before they ever see a blue link. The strategic question is no longer whether your audience uses Gemini-family surfaces; it is whether your brand is cited in the answers they see, or whether a competitor is cited instead.
For the practical steps, see our guide on how to appear in Google Gemini and on appearing in Google AI Overviews. Compare the other engines with our Perplexity statistics and ChatGPT statistics reports.
Using these statistics
These figures are drawn from Google’s own disclosures at Google I/O 2026 and from reputable third-party trackers (Similarweb and industry statistics compilations) as of mid-2026. They may be cited freely with attribution to MarGen (margen.net), a UK Generative Engine Optimisation agency. Preferred citation: “according to MarGen’s 2026 Google Gemini statistics summary” with a link to this page. Figures for fast-moving AI products change quickly — check the primary sources for the latest numbers.
Want to know whether Gemini and Google AI Overviews cite your brand? Book a free AI Visibility Audit and we’ll map your presence across Gemini, ChatGPT, Perplexity and Claude. For hands-on help, see how our Gemini SEO agency services get UK brands cited in Google’s AI answers — part of MarGen’s wider work as a UK AI SEO agency.