Some founders are seeking to exit within a set time frame
They need strategies that increase revenue within their business by a factor of 10 within a 3-year window (or less)
A robust strategy is essential
First up, you need a place where everything feeds into
All our efforts feed into a meticulously crafted piece…
The Sales Funnel
This guides potential customers through the following stages:
➡ Unaware
➡ Problem Aware
➡ Solution Aware
➡ Product Aware
➡ Ready To Buy
Our holistic approach allows us to feed leads into every stage of the funnel,
Bringing predictable revenue scalability
So How Do We Increase Revenue?
Let’s look at it in details:
Here’s how:
🔹 Demand Generation:
The Foundation of our overarching strategy
We utilise diverse methods to spark interest and generate demand for our clients
From positioning the leadership team to their entire business so that we go from chasing leads to the business attracting interest
🔹 Content Marketing:
From engaging whitepapers that are heavily referenced within the industry,
To webinars with impactful guests that repeatedly generate interest,
To articles and podcasts and position them at the top of the game
We craft compelling content that resonates with their target audience
🔹 SEO:
Everyone writes content for their site
Most of it goes unseen
We ensure that not only is the site filled with thought-leadership content,
But it gets seen and referenced with backlinks from various publications,
Elevating their brand’s online visibility, ensuring they are found when and where it matters most.
Then once they are on the site,
They engage and feed themselves into the funnel,
Ensuring no visit is a wasted opportunity
🔹 Paid Media:
Many businesses do ads that bring the visitor to their site
We use ads to feed every level of the funnel.
For those that are problem unaware, to solution unaware, right through to ready to buy
All options are covered so that we are driving attention 12-36 months ahead of when the customer will be ready to buy
🔹 Email Marketing:
Many companies do cold outreach to find a ready-to-buy customer.
We do email marketing the same way we do with our ads so that we find people at every level of the funnel
We drive conversations, interest, awareness and networking so that we can nurture and convert leads
Imagine many different campaigns, each serving it’s own purpose with its own unique target and function.
All of which, drive revenue forward.
🔹 Social Media Marketing:
With everything that we do,
We provide ourselves with endless content to push through our client’s channels
Content that drives traffic at every point in their journey
Through meticulous research, content calendars, and performance analytics,
We optimise their social presence for maximum impact that further bolsters their positioning and ultimately revenue generation
🔹 Retargeting/Remarketing:
People come, people go
By re-engaging past visitors with precision,
We can increase the chances of either directly converting them or feed their interest into action later down the line when they are ready
🔹 Events & PR:
We do this in the following:
➡ Elevating brand perception
➡ Generating buzz
➡ Building authentic connections in the industry
➡ Ensure all industry publications lead to you
This mixed with everything else fires up demand incisively
🔹 Thought Leadership:
Positioning you as an industry trailblazer allows us to solidify:
1️⃣ Revenue Increase
2️⃣ Future Opportunities
Through education, finely crafted content, strategic messaging, and genuine engagement,
We ensure that both the business and leadership teams have industry-leading positioning.
All this allows us to achieve our ultimate goal…
📈 To Increase Revenue 📈
This is the lifeblood of many businesses, yet most struggle to do it.
Our methods are steroids for the revenue, allowing us to increase the value of our client’s business heavily within a relatively small window compared to many others.
Your business’s growth is our top priority.
Let’s partner and scale new heights together!
Check us out on LinkedIn or book a call with our team below:
Welcome To MarGen – The Award-Winning Revenu Growth Partner
