Why we ask
We can read your website. What we cannot read is the part that decides whether an AI assistant recommends you.
When someone asks ChatGPT, Gemini or Copilot to suggest a supplier like you, the answer is assembled from what can be established about your company — who you serve, what you demonstrably know, who vouches for you, and which named humans stand behind the expertise. Very little of that is legible from a homepage.
So before we start, we ask.
What it covers
The questionnaire runs through six areas:
- What you want to be known for — including the things you are currently known for and would rather move away from.
- Your buyer — who signs off, who researches, what triggers them to start looking, and the three questions that come up on nearly every first call.
- The people behind it — who could credibly carry an article under their own name. A named human with traceable expertise is worth considerably more to an AI system than the same words published anonymously under a company byline.
- The territory you want to own — including the argument your industry is currently having that you have a genuine and slightly unpopular view on. That question usually produces the most valuable answer on the form. Agreeable content does not get cited; a defensible position does.
- Proof you already hold — research, data, reviews, results and client permissions.
- How it would actually run — capacity, sign-off, technical access and what good looks like to you in six months.
Clients who go on to work with us complete a longer version covering compliance constraints, technical access and production capacity. Nothing gets asked twice.
Before you start
Answers save section by section, so you can stop and return on the same link whenever suits. Nothing is published, shared, or added to a mailing list.
If we have already sent you a personal link, use that one rather than starting fresh — it keeps your answers against the right record.
Not ready for that? Run the free AI Visibility Audit instead — it takes about ninety seconds and shows you what AI assistants can currently establish about your company.
Common Questions About the Questionnaire
How long does the questionnaire take? The short version is around ten minutes, and six of its questions are one-line basics like your company name and website. The full fact-find that clients complete after signing is longer, and is designed to be done across two or three sittings. Your answers save as you go.
Do I have to finish it in one go? No. Every section saves as you complete it, and your link stays live. Close the tab whenever you like and pick it up from the same address later.
Why do you need this if you can see my website? A website tells us what you currently say. It does not tell us who you are trying to reach, what you would rather be known for, which of your people could credibly carry an article, or what proof you already hold that nobody has published yet. Those are the inputs that decide whether AI assistants cite you, and they are not on the page.
What happens to my answers? They are stored privately against your record and used to prepare your strategy. They are not published, shared or added to a mailing list. You can reopen your link at any time to change an answer.
Can I complete it before deciding whether to work with you? Yes, and we would encourage it. The short version exists precisely so we can come back to you with something specific rather than a generic pitch. There is no obligation attached to it.