MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
AI (Artificial Intelligence)
Garfield.Law: What the First AI-Authorised UK Law Firm Means for the Legal Profession
A landmark moment — and the SRA's exact words On a May morning in 2025, the Solicitors Regulation Authority authorised the first AI-driven law firm in England …
AI (Artificial Intelligence)
The AI Paradox in UK Law: 96% Adoption, 17% Integration
The headline figure that misleads as much as it informs When Clio's 2025 Legal Trends Report found that 96% of UK law firms integrate AI into at least one area …
AI (Artificial Intelligence)
The FCA's AI Regulatory Framework in 2026: What Principles-Based Really Means
Deliberate permissiveness — and deliberate ambiguity The FCA's approach to artificial intelligence in UK financial services is deliberate, carefully argued, and …
AI (Artificial Intelligence)
Robo-Advisors vs IFAs in 2026: Price War, Coexistence, or Something More Complex?
The fee gap is real — but it's not the whole story When robo-advisors first appeared in the UK market, the financial advice profession braced for disruption. A …
AI (Artificial Intelligence)
How AI is Solving the Suitability Report Bottleneck for UK Financial Advisers
The hidden time crisis inside UK financial advice firms Ask any IFA where their week disappears and the answer is almost always the same: suitability reports. …
Welcome To Our Blog
BrightEdge vs Conductor for GEO: Enterprise Platform Comparison 2026
BrightEdge vs Conductor for GEO: Enterprise Platform Comparison 2026 Generative Engine Optimisation (GEO) is the practice of structuring brand content so it is …
Financial Services
GEO for Financial Services: The Complete UK Guide
The Definitive Guide to GEO for Financial Services: How Wealth Managers and Banks Win AI Visibility Generative Engine Optimisation (GEO) for financial services …
GEO (Generative Engine Optimisation)
The Definitive Guide to Generative Engine Optimisation (GEO) in 2026
The Definitive Guide to Generative Engine Optimisation (GEO) in 2026 Generative Engine Optimisation (GEO) is the practice of structuring content and digital …
Welcome To Our Blog
GEO vs SEO: What's Actually Different and Where They Overlap
GEO (Generative Engine Optimization) is the practice of optimizing content to earn citations inside AI-generated answers, while SEO (Search Engine Optimization) …
Uncategorised
9 Concerns About Outsourcing Lead Generation, Sales or Growth Marketing
The aim of this article is to explore the complexities of outsourcing. We delve into the potential risks and rewards with insights from industry leaders. It …
B2B Growth Methods
21 Lead Generation Strategies that Deliver the Best Results
Ever wondered how top entrepreneurs and marketing strategists generate leads effectively?
In this article, experts from founders to CEOs from a variety of …
SEO
How to Build Backlinks That Matter for SEO and AI Citation Authority in 2026
Backlinks remain one of the most important ranking signals in SEO — but in 2026, they also play a critical role in whether AI systems like ChatGPT, Perplexity, …